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AdTech M&A: Global & India
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Module 1
Global AdTech Evolution and Consolidation Trends
1
The Walled Garden Effect: M&A in a Closed Internet Advertising Landscape
Analyze the shift from open internet advertising to 'walled gardens' and its impact on independent M&A opportunities.
2
Programmatic Consolidation: SSP-DSP Convergence
Identify key consolidation themes in the programmatic ecosystem, such as the convergence of SSPs and DSPs.
3
Strategic Pivots & M&A in CTV and Retail Media
Evaluate the strategic pivot and M&A activity surrounding emerging channels like Connected TV (CTV) and Retail Media Networks (RMN).
4
Cookie Deprecation & AdTech: Impact on Business Models & M&A
Assess the impact of third-party cookie deprecation and the rise of privacy-first identity solutions on AdTech business models and M&A drivers.
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