Brand Marketing and Meta Ads GTM

Segment prospective fintech customers by need state, financial behaviour, and adoption barrier, then select a priority audience for a Navi campaign.

Write a differentiated positioning statement for a Navi product using the audience need, competitive frame, customer promise, and credible reasons to believe.

Convert a business objective and customer insight into a single-minded creative brief with a measurable communication objective.

Develop a campaign platform and core story from the creative brief, then evaluate it for clarity, trust, brand voice, and suitability for a regulated financial product.

Assign distinct roles to ATL, BTL, paid digital, social, influencer, partnership, content, and owned channels within an integrated product-launch plan.

Create a campaign workback plan that specifies stakeholders, decision ownership, milestones, dependencies, approval points, and execution risks.

Translate a funnel objective into a Meta campaign architecture covering campaign objective, prospecting and retargeting audiences, exclusions, placements, and optimization event.

Construct a hypothesis-led Meta testing plan with creative and audience test cells, budget allocation, success thresholds, and rules for scaling, iterating, or stopping.

Diagnose a Meta campaign from impression through qualified customer or revenue, distinguishing creative, audience, auction, landing-page, and product-level causes of underperformance.

Build a campaign scorecard that connects brand, acquisition, conversion, and retention indicators while distinguishing platform attribution from incremental business impact.

Construct a consent-aware lifecycle messaging map using push notifications, WhatsApp, RCS, and in-app messages, with a defined trigger, channel role, call to action, and frequency for each message.

Deliver a five-minute interview-style Navi launch recommendation that defends the audience, positioning, campaign idea, channel plan, Meta approach, lifecycle strategy, measurement, and principal risks.