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Learn paid advertising
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Module 1
Google Ads Bidding & Auction Theory
1
Understanding the Google Ads Auction
Explain how the Google Ads auction works, including the roles of Ad Rank, Quality Score, and bid amount.
Conversion Tracking & Automated Bidding
Describe the function of conversion tracking in enabling automated bidding strategies.
3
Manual vs. Smart Bidding Strategies
Differentiate between manual CPC and automated (smart) bidding strategies.
Automated Bidding Strategies: A Comparative Analysis
Compare the goals and mechanics of Maximize Clicks, Maximize Conversions, Target CPA, and Target ROAS bidding strategies.
5
Choosing the Right Google Ads Bidding Strategy
Select an appropriate Google Ads bidding strategy based on a given campaign goal and budget.
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