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Digital Marketing
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Module 1
Foundations of Digital Marketing
1
Digital vs. Traditional Marketing
Define digital marketing and explain its advantages over traditional marketing.
2
Digital Marketing Channels: An Overview
Identify the main channels of digital marketing (SEO, SEM, Social, Content, Email).
3
Understanding the Marketing Funnel and Customer Journey
Explain the marketing funnel (e.g., AIDA) and its role in the customer journey.
4
Defining Your Target Audience and Buyer Persona
Define a target audience and create a basic buyer persona.
Matching Needs to Benefits
Identify customer needs and match them to product or service benefits.
6
Digital Marketing Metrics: Impressions, CTR, CVR, ROI
Define key performance metrics in digital marketing (Impressions, CTR, CVR, ROI).
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