Foundations of Affiliate Marketing

Define affiliate marketing and explain the affiliate-merchant-customer relationship.

Explain the revenue share model used by ClickBank and how affiliates earn commissions.

Describe the role of an affiliate network and why it is used.

List the essential components of an affiliate marketing business: traffic, offer, presell page, and tracking.

Describe key legal and ethical requirements for affiliate marketers, including FTC disclosure and anti-spam compliance.