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Module 7
Marketing Execution and Analytics
Crafting Your Marketing Mix for Strategic Positioning
Formulate an integrated marketing mix (Product, Price, Place, Promotion) that implements a chosen positioning strategy.
Calculating and Applying Customer Lifetime Value
Calculate Customer Lifetime Value (CLV) and apply it to customer acquisition and retention decisions.
3
Measuring Digital Marketing Success
Calculate and interpret key digital marketing metrics (e.g., CAC, ROAS, conversion rates) to evaluate campaign performance.
Designing Conjoint Analysis for Product Development
Design a conjoint analysis study, including selecting attributes and levels, to inform product development.
5
Interpreting Conjoint Analysis for Product Feature Trade-offs
Interpret the output of a conjoint analysis (part-worths, importance scores) to recommend product feature trade-offs.
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Marketing Strategy and Consumer Insights
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Operations and Process Management