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Strategy Design
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Module 1
Strategic Foundations
Decoding Strategy: Business, Design, and Brand
Distinguish between business strategy, design strategy, strategic design, and brand strategy using concrete examples.
2
Applying the Strategic Cascade to Product/Brand Scenarios
Apply Roger Martin's 'Playing to Win' strategic cascade to a complex product or brand scenario.
3
Designers' Strategic Value in the Value Chain
Critically evaluate where designers create disproportionate strategic value across the value chain (vision, positioning, experience, expression).
4
Reasoning in Strategic Decision-Making
Explain the interplay between deductive, inductive, and abductive reasoning in strategic decision-making.
Case Study: Deconstructing Landmark Strategies
Deconstruct a landmark strategy case (e.g., Apple, Nike) to identify its core strategic principles and moves.
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