Scaling Tactics and Execution

Apply incremental budget increases (vertical scaling) to maintain campaign stability.

Adjust bid strategies (e.g., cost cap, lowest cost) to control performance during scaling.

Troubleshoot common efficiency drops that occur after increasing campaign budgets.

Expand audiences systematically for horizontal scaling (e.g., broader lookalikes, new interests).

Repurpose winning ad sets and creatives into new campaign structures to expand reach.