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SEO: Mechanics and Algorithms
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Module 1
Conceptual Overview of Search Engine Mechanics
1
How Search Engines Work: Crawling and Indexing
Explain the process by which search engines discover and index content from the web (crawling and indexing).
2
Search Engine Ranking: Link Authority & Content Relevance
Describe the fundamental principles of how search engines rank content, focusing on link authority (e.g., PageRank) and content relevance.
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