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Module 10
Business Strategy and Innovation
TOWS Matrix for Strategic Option Generation
Synthesize internal and external factors using a TOWS matrix to formulate distinct strategic options.
Assessing Sustainable Competitive Advantage with VRIO
Evaluate a firm's potential for sustained competitive advantage using the resource-based view (VRIO framework).
Competitive Strategies of Tech Platforms
Analyze the competitive positioning of a major tech platform (e.g., Yandex, Uber) using generic strategies, including hybrid approaches.
Diversification and Growth Matrices for Corporate Strategy
Apply diversification and growth matrices (e.g., Ansoff, BCG) to evaluate corporate-level strategic options.
Analyzing Business Models with the Business Model Canvas
Deconstruct and analyze a company's strategy using the Business Model Canvas.
6
Disruptive Innovation: Analyzing Competitive Scenarios and Predicting Market Shifts
Apply the theory of disruptive innovation to analyze a competitive scenario and predict market shifts.
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Supply Chain and Sourcing Strategy
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Leadership and Organizational Dynamics