Someone wanted to learn this too, so Grasp built them a personal learning path.
You can keep exploring this one or create a path like this one shaped around you.
Recommended resources
Module 2
Module 2: The Science of Attention
Module 3
Module 3: How We Learn: Encoding Messages into Memory
Module 4
Module 4: Making Messages Stick: Consolidation & Retrieval
Module 5
Module 5: The Emotional Brain: Creating Resonant Messages
Module 6
Module 6: Managing Emotional Impact
Module 7
Module 7: How the Brain Processes Stories
Module 8
Module 8: The Brain's Persuasive Shortcuts: Cognitive Biases
Module 9
Module 9: Strategic Integration: Analysis and Planning
Module 10