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Brand design and marketing fundamentals
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Module 4
Foundations of Visual Design
1
The Fundamentals of Layout
Explain the fundamental principles of layout: proximity, alignment, contrast, and repetition.
The Power of White Space in Design
Describe the role of white space in creating clear and premium-feeling designs.
3
Guiding the Eye with Visual Hierarchy
Apply principles of visual hierarchy to guide the viewer's eye through a composition.
4
Harmony in Layout: Balance, Proportion, and Grids
Explain the role of balance, proportion, and basic grid systems in creating harmonious layouts.
5
Visual Design Evaluation
Evaluate a design for visual effectiveness based on these core principles.
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Core Brand Strategy & Positioning
Next module
The Language of Color