Prioritizing Backend Keywords

Part 1: Devising a Strategy for Your 7 Keyword Slots

Before we start filling the boxes, we need a strategy. Simply dropping random words in won't work. A structured approach ensures we cover all bases, from targeting your most important customer to capturing a wide range of related searches.

There are several expert strategies for this. We will combine two of the most effective ones to create a powerful, practical framework.

First, let's explore a thematic approach. This method involves dedicating each keyword box to a specific category of search term, such as the book's theme, its intended audience, or the problem it solves.

This thematic strategy is powerful because it forces you to think like different types of customers and ensures you don't miss major categories of search intent.

Now, let's look at another strategy that focuses on ranking power. This approach considers a crucial detail about how Amazon's algorithm works: the number of words in a single keyword box affects your ranking potential.

The key takeaway here is the trade-off:

• A single, specific phrase in a box acts as a strong signal to Amazon that you want to rank for that exact phrase.
• Filling a box with many related words allows Amazon to mix and match them, making you discoverable for hundreds of potential combinations, but with less authority for each one.

For your book, which is currently getting zero sales, our best approach is to combine these ideas.

Part 2: A Practical Framework for Your Coloring Book

Here is our hybrid strategy: we will use some boxes for high-priority ranking and others for broad coverage.

1. Boxes 1-2 (High-Priority Phrases): We will dedicate two boxes to your absolute most important long-tail keywords. These are the specific phrases you are most confident a buyer will type to find a book exactly like yours. We'll put only one phrase per box to send a strong ranking signal to Amazon.

2. Boxes 3-7 (Thematic Coverage): We will use the remaining five boxes to get the widest possible reach. We'll follow the thematic strategy from KDPEasy and fill each box with as many relevant, non-repeating words as possible, all related to a specific theme (e.g., Audience, Use-Case).

This gives us the best of both worlds: a strong push for our most important keywords and broad discoverability for everything else.

Part 3: Your Practical Task - Compiling the Final List

It's time to build your new keyword list.

Step 1: Install a Free Research Tool

In previous lessons, you used Amazon's search bar to find keywords. To speed things up, we'll use a free Chrome extension that extracts the keywords successful competitors are using.

The video below gives a detailed walkthrough of how to install and use this tool.

Action:

1. Install the Productor for Merch by Amazon Chrome extension.
2. Go to Amazon.com and search for your main coloring book niche (e.g., "animal coloring book for adults").
3. Identify 5-10 top-selling, relevant competitors. Use the Productor tool to view and copy their "longtail keywords."
4. Paste all these keywords into a single text document. This is your "master list" of raw keyword ideas.

Step 2: The Golden Rules of Compilation

Before you start filling the 7 slots, review these essential rules. Breaking them will waste space or even harm your book's visibility.

Your Final Checklist:

• NO repeating words from your title or subtitle.
• NO repeating words across the 7 keyword boxes. Each word only needs to appear once.
• Use spaces, not commas, to separate words.
• NO banned terms: best, bestseller, free, book, competitor author names, etc.
• Stay under 50 characters for each box.

Step 3: Fill Your 7 Keyword Slots

Open a new text document. We will draft your 7 keyword strings here. For this example, let's pretend your book is a simple floral coloring book with the title "My Beautiful Coloring Book".

Box 1 & 2 (High-Priority Phrases):
From your master list, pick the two best long-tail keywords. These should perfectly describe your book and sound like something a real person would type.

• Example Box 1: easy floral coloring book for seniors
• Example Box 2: stress relief coloring pages for women

Boxes 3-7 (Thematic Coverage):
Now, go through your master list and group the remaining words by theme. Combine them with spaces, making sure not to repeat any words used in your title or in Boxes 1 & 2.

• Box 3 (Audience): Group all words describing who the book is for.

  • Example: adults beginners grown ups teens girls simple (42 chars)

• Box 4 (Use-Case & Benefit): Group all words describing why someone would buy it.

  • Example: anxiety relaxing calming therapeutic mindfulness gift (49 chars)

• Box 5 (Theme & Style): Group all words describing what's inside.

  • Example: flowers botanical nature garden bouquets patterns art (49 chars)

• Box 6 (Format & Features): Group words describing the physical book. Customers search for these.

  • Example: large print big designs single sided thick paper (46 chars)

• Box 7 (Related & Miscellaneous): Use this for any other important words, including related niches or common misspellings.

  • Example: activity hobby zentangle creative colering doodle (48 chars)

Your Task: Follow this exact process for your coloring book. Use your master list of keywords gathered with the Productor tool. Draft your 7 keyword strings in a document, checking character counts as you go.

Conclusion

Congratulations! You have now transformed a messy list of ideas into a coherent, powerful keyword strategy ready for implementation.

Key Takeaways:

• A hybrid strategy allows you to target high-priority phrases while also achieving broad discoverability.
• Filling each keyword slot thematically (Audience, Theme, Use-Case, etc.) ensures you cover all angles of customer search intent.
• Adhering to the "Golden Rules" (no repetition, no banned words, use spaces) is non-negotiable for effective optimization.
• You now have a final, prioritized list of 7 keyword strings, each under 50 characters, ready to be uploaded to KDP.

Preview of the Next Lesson:
Your new keywords will solve the problem of being found. But once a customer sees your book in the search results, they need to be convinced to click on it. This brings us to the next module, where we will tackle the single most important factor for generating clicks: your cover. In our next lesson, you will learn to analyze the top-selling covers in your niche to identify common design patterns and customer expectations.