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Marketing Psychology
Recommended resources
The freely available resources this course will direct you to.
- Daniel Kahneman: Thinking Fast vs. Thinking Slow | Inc. Magazinewww.youtube.com
- Neuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlainewww.youtube.com
- Two minds, three ways: dual system and dual process ...eprints.lse.ac.uk
- Elaboration Likelihood Model of Persuasionwww.simplypsychology.org
- The 8 Steps To Creating A Customer Journey Mapwww.youtube.com
- Conversion Optimization Course by CXLwww.youtube.com
Module 2
Attention, Perception, and Memory
Module 3
Motivation, Emotion, and Perceived Value
Module 4
Persuasion, Credibility, and Resistance
Module 5
Choice Architecture and Pricing Psychology
Module 6
Psychology of Continued Engagement
Module 7
From First Impression to Purchase
Module 8