Positioning and the Eight-Week Revenue Plan

Compare short-form, YouTube, and branded-content clients by demand, budget, repeat-work potential, and portfolio requirements.

Select an initial international client segment using evidence of demand and fit with your current skills.

Define an ideal client profile using observable qualification criteria.

Connect client goals such as awareness, retention, conversion, and authority to appropriate editing decisions.

Write a one-sentence positioning statement that communicates client type, service, and business value.

Model realistic combinations of projects and retainers that could produce $1,000 in monthly revenue.

Build an eight-week scorecard with weekly targets for skill practice, portfolio production, prospecting, calls, proposals, and revenue.