AI Meta Ads with Claude

Explain how campaigns, ad sets, and ads work together in Meta Ads Manager.

Select walk-ins as the final business outcome while treating WhatsApp conversations and trial bookings as intermediate conversions.

Map the customer journey from an ad impression to a WhatsApp enquiry, trial booking, attendance, and paid membership.

Distinguish the Awareness, Traffic, Engagement, Leads, and Sales objectives by the result each optimises.

Calculate the maximum affordable cost per WhatsApp enquiry from trial attendance and membership conversion assumptions.

Define target metrics for conversations, qualified leads, trial bookings, trial attendance, walk-ins, and memberships.

Identify where Meta’s automation and Claude can assist without replacing human review or business judgment.

Audit access to the Meta Business Portfolio, Facebook Page, Instagram account, ad account, and connected assets.

Enable appropriate account security, permissions, billing, and spending controls before launching ads.

Verify that the correct WhatsApp Business number is connected to both Chennai locations’ Meta assets.

Configure Meta Business Suite to manage incoming Facebook, Instagram, and WhatsApp conversations.

Create a consistent naming convention for campaigns, ad sets, ads, branches, audiences, and creatives.

Build a lead-tracking sheet that records enquiry source, branch, qualification, trial booking, attendance, and membership outcome.

Design a simple method for attributing Adyar and Thiruvanmiyur walk-ins to specific campaigns or ads.

Identify Meta policy risks involving personal attributes, body claims, violence, misleading results, and unsafe training depictions.

Define separate customer profiles for adult fitness beginners and women interested in fitness or self-defence.

Document distinct motivations, objections, and trust concerns for each priority customer profile.

Choose realistic geographic boundaries around Adyar and Thiruvanmiyur based on travel convenience rather than city-wide reach.

Differentiate audience controls from audience suggestions in Meta’s Advantage+ audience workflow.

Formulate a clear free-trial offer with eligibility, schedule, location, and next-step details.

Create policy-safe value propositions for fitness, beginner confidence, coaching quality, community, and self-defence training.

Allocate a ₹10,000–₹20,000 monthly budget between initial testing, the two branches, and proven ads without excessive fragmentation.

Estimate the number of enquiries, booked trials, and walk-ins required to judge whether the budget is working.

Create a factual source brief for Claude covering the MMA centre, coaches, locations, classes, audience, offer, tone, and restrictions.

Write a reusable Claude prompt containing context, task, audience, constraints, examples, and a specified output format.

Ask Claude to generate multiple advertising angles without inventing testimonials, credentials, prices, or performance claims.

Evaluate Claude-generated ad copy against factual accuracy, Meta policy, brand voice, and a clear call to action.

Use Claude to adapt an English message into natural Chennai-focused Tamil-English copy without relying on literal translation.

Give Claude structured feedback to revise weak hooks, vague benefits, exaggerated claims, and unsuitable language.

Create a reusable Claude prompt library for research, offers, scripts, copy variations, critique, and performance analysis.

Remove names, phone numbers, chat transcripts, and other personal data before sharing campaign information with Claude.

Match creative angles to adult beginners, women seeking fitness or self-defence, parents, and serious MMA trainees.

Write a short-form video structure containing a visual hook, audience problem, credible benefit, proof, offer, and WhatsApp call to action.

Use Claude to draft distinct 15–30 second scripts for adult fitness beginners and women seeking fitness or self-defence.

Revise scripts so they sound natural when spoken in a Tamil-English mix.

Convert an approved script into a shot list for coaches, classes, equipment, facilities, and member interactions.

Plan safe filming that avoids staged violence, unsafe technique, and unsupported transformation claims.

Frame and capture footage suitable for vertical Reels and Stories while preserving versions usable in Feed placements.

Create captions, on-screen text, thumbnails, and accessible subtitles that remain readable on mobile.

Produce controlled variations of hooks, opening shots, benefits, and calls to action for creative testing.

Choose the Leads objective and an appropriate messaging conversion location for a WhatsApp-enquiry campaign.

Explain how Advantage+ leads campaigns automate audience, placements, and campaign budget when eligible settings remain enabled.

Configure location and age constraints while using Advantage+ audience suggestions only where they support the local strategy.

Use Advantage+ placements while checking that each creative works across Feed, Reels, Stories, and other eligible placements.

Set a daily or lifetime budget and schedule that fit a ₹10,000–₹20,000 monthly ceiling.

Build an ad that clearly signals that clicking will open a WhatsApp conversation.

Configure a message greeting and a short question flow that continues naturally from the ad.

Review optional Advantage+ creative enhancements and retain only those that preserve factual accuracy and brand intent.

Design a WhatsApp conversation flow from greeting through qualification, branch selection, trial booking, and confirmation.

Limit automated qualification to the minimum questions needed to recommend a class and arrange a trial.

Write concise replies for common concerns about fitness level, injuries, safety, women’s participation, pricing, schedules, and beginner readiness.

Route prospects to Adyar or Thiruvanmiyur based on travel convenience and class availability.

Create a response-time standard and assign ownership for new enquiries during and outside business hours.

Write confirmation and reminder messages that reduce missed trial appointments.

Create follow-up sequences for non-responders, undecided prospects, missed trials, and attendees who have not joined.

Record lead quality, booking status, attendance, and membership outcome consistently without exposing personal data to Claude.

Complete a pre-launch check of objective, destination, WhatsApp number, locations, budget, dates, placements, copy, creative, and tracking.

Use Meta’s ad preview to inspect the experience across Feed, Reels, and Stories before publishing.

Launch a controlled initial campaign without dividing the limited budget across too many ad sets or ads.

Distinguish ad rejection, account restriction, payment failure, audience limitation, and low-delivery problems.

Interpret Meta’s delivery status and diagnostics without making premature edits.

Check actual WhatsApp conversations to determine whether the ad promise matches prospect expectations.

Apply a documented response when an ad contains a policy issue, broken destination, or misleading creative enhancement.

Maintain a launch log of settings, approvals, changes, and observed outcomes.

Calculate CPM, link CTR, CPC, cost per conversation, cost per qualified lead, cost per booked trial, and cost per walk-in.

Compare Adyar and Thiruvanmiyur performance without confusing low-volume fluctuations with reliable differences.

Diagnose whether weak results originate in delivery, the creative hook, the offer, WhatsApp qualification, booking, or trial attendance.

Export or summarise campaign data for Claude after removing personal and confidential information.

Prompt Claude to produce evidence-based observations while clearly separating calculations, hypotheses, and recommended tests.

Design an A/B test that changes one major variable and defines its success metric before launch.

Apply budget increase, reduction, pause, and creative-refresh rules based on business outcomes rather than vanity metrics.

Build retargeting audiences from eligible Instagram, Facebook, video, and customer engagement sources.

Create a 30-day optimisation cycle covering creative refreshes, branch allocation, follow-up quality, and walk-in attribution.

Prepare a repeatable campaign playbook containing winning prompts, scripts, settings, response templates, and decision rules.